Digital Asset Management (DAM) rarely fails because of technology. More often, it fails quietly and gradually because organizations underestimate the operational work required to support it. DAM is not a library you install and walk away from. It is an operational capability that lives at the intersection of people, process, governance, and scale. When those elements are misaligned or not designed at all, the DAM becomes a passive repository rather than the active system of record it was meant to be. Read this article to learn how to make it successful.

With hybrid work, video calls with people not on video (you know who you are), email backlog, shorthand texts, or “I’m a talker, not a texter” types – keeping up with communication tactical styles is tough. On top of that, you’re juggling rapid-fire deadlines, constant change, and multiple team dynamics. Communication has quietly become one of the hardest parts of our jobs. Read this article to understand the behavior behind the communication styles and how people default to them under pressure, so you make everything easier.

Change is constant — in our careers, industries, and creative lives. The difference between getting stuck and moving forward often isn’t the situation itself — it’s how we see it.

Generative AI technology is showing an accelerated and increasing impact on every business. Like these previous tectonic shifts, GenAI is showing as much promise as peril as startups raise incredible amounts of money, but without structure and guardrails, there is a risk of becoming an expensive distraction. Click here to learn how a client engaged with Blue Trail Digital to help craft a clear, credible, and responsible approach to introducing GenAI across their enterprise.

For the modern CMO, mastering the MarTech stack is no longer a luxury; it's a necessity. This playbook is designed to guide CMOs through the complexity of today's MarTech landscape, offering strategies and insights to build a high-performing marketing technology operation.

Marketing and martech operations leaders often get promoted or reassigned responsibilities - one of them being content management solutions like DAM, PIM, and workflow tools. Most of these leaders have no hands-on experience using and building content, but they need to provide the right service to empower the business.

Digital Asset Management denotes two things:
1. A technology solution where digital assets are managed.
2. The practice of managing digital assets throughout their lifecycle.

Blue Trail Digital hosted an event focused on how internal business content operations can better serve the content experience of consumers. This article is to serve as a recap of what we agreed needs to happen inside a business to provide a better content experience on the outside.

Maintaining a high-quality content experience for consumers requires a holistic approach that focuses on all aspects of content creation, management, and distribution.