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Blue Trail Resources

Inspiration, opinions and practical advice – shaped by hands-on experience – around how to activate DAM across business functions to empower a stable brand ecosystem.

Digital Asset Management = Noun and Verb

Feb 28, 2023

Digital Asset Management denotes two things:
1. A technology solution where digital assets are managed.
2. The practice of managing digital assets throughout their lifecycle.

Content Operations - DAM Experts Weigh in on What to Start and Stop

Feb 28, 2023

Blue Trail Digital hosted an event focused on how internal business content operations can better serve the content experience of consumers. This article is to serve as a recap of what we agreed needs to happen inside a business to provide a better content experience on the outside.

How to Activate and Stabilize a Content Ecosystem

Feb 28, 2023

Maintaining a high-quality content experience for consumers requires a holistic approach that focuses on all aspects of content creation, management, and distribution.

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