Marketing and martech operations leaders often get promoted or reassigned responsibilities - one of them being content management solutions like DAM, PIM, and workflow tools. Most of these leaders have no hands-on experience using and building content, but they need to provide the right service to empower the business.

Lindsey Hawkins, CEO and Founder at Blue Trail Digital, was recently interviewed by Adam Torres of Mission Matters Business Podcast where they talked about how to maximize the use of creative content through digital asset management (DAM).

Digital Asset Management denotes two things:
1. A technology solution where digital assets are managed.
2. The practice of managing digital assets throughout their lifecycle.

Blue Trail Digital hosted an event focused on how internal business content operations can better serve the content experience of consumers. This article is to serve as a recap of what we agreed needs to happen inside a business to provide a better content experience on the outside.

Maintaining a high-quality content experience for consumers requires a holistic approach that focuses on all aspects of content creation, management, and distribution.