Digital Asset Management denotes two things:
1. A technology solution where digital assets are managed.
2. The practice of managing digital assets throughout their lifecycle.

Blue Trail Digital hosted an event focused on how internal business content operations can better serve the content experience of consumers. This article is to serve as a recap of what we agreed needs to happen inside a business to provide a better content experience on the outside.

Maintaining a high-quality content experience for consumers requires a holistic approach that focuses on all aspects of content creation, management, and distribution.