Change is constant — in our careers, industries, and creative lives. The difference between getting stuck and moving forward often isn’t the situation itself — it’s how we see it.

Generative AI technology is showing an accelerated and increasing impact on every business. Like these previous tectonic shifts, GenAI is showing as much promise as peril as startups raise incredible amounts of money, but without structure and guardrails, there is a risk of becoming an expensive distraction. Click here to learn how a client engaged with Blue Trail Digital to help craft a clear, credible, and responsible approach to introducing GenAI across their enterprise.

For the modern CMO, mastering the MarTech stack is no longer a luxury; it's a necessity. This playbook is designed to guide CMOs through the complexity of today's MarTech landscape, offering strategies and insights to build a high-performing marketing technology operation.

Marketing and martech operations leaders often get promoted or reassigned responsibilities - one of them being content management solutions like DAM, PIM, and workflow tools. Most of these leaders have no hands-on experience using and building content, but they need to provide the right service to empower the business.

Digital Asset Management denotes two things:
1. A technology solution where digital assets are managed.
2. The practice of managing digital assets throughout their lifecycle.

Blue Trail Digital hosted an event focused on how internal business content operations can better serve the content experience of consumers. This article is to serve as a recap of what we agreed needs to happen inside a business to provide a better content experience on the outside.

Maintaining a high-quality content experience for consumers requires a holistic approach that focuses on all aspects of content creation, management, and distribution.