How We Help
We Do DAM Right
Source: McKinsey
Dedicated to maximizing the business value of DAM
You’ve made the huge step and investment of purchasing a DAM – this is a great step in the right direction.
Did you know that 70% of all DAM transformations fail?* We believe that when DAM is done right – as both a noun and verb – it is a successful transformation within an organization.
The Value of Our Work
We view a DAM implementation as a tricycle – with the front wheel being the DAM platform product. The two back wheels help drive the right resources and content process optimizations.
Maximize Product Adoption
We help companies maximize their DAM product solution with a strategic adoption plan managed by an experienced DAM activation team.
Align the Right Resources
Too often DAM teams are misunderstood and lack a fine-tuned optimization. We help companies get the right resource fit for their DAM reality needs.
Optimize DAM Processes
Our experienced outside view helps refresh and optimize the content processes within a business. We review with the stakeholders what needs to stop, start, and continue in the DAM experience.
Case Study
Lean and mean DAM bootcamp
Client Profile
A regional bank creative team was functioning as scrappy in-house agency, but the volume of asset request was too much to manage. It was time to onboard a DAM solution to work smarter.
The bank’s creative team had goals that included more efficient and effective ways of working, brand consistency across the channels, and an increased ROI of creative content. The new internal DAM team needed best practices to launch and stabilize the new DAM solution.
How We Engaged
We prepared and facilitated a series of four collaborative workshops to guide the team to DAM success and learn the best practices needed to support business goals. We also conducted a simple yet effective survey to the internal stakeholders and other departments that created content like social, UX, and training.
Business Results
We prepared and facilitated a series of four collaborative workshops to guide the team to DAM success and learn the best practices needed to support business goals. We also conducted a simple yet effective survey to the internal stakeholders and other departments that created content like social, UX, and training.
Case Study
What’s our content ecosystem identity?
Client Profile
A large enterprise needed a fit-for-purpose solution for the agency-driven content ecosystem that they wanted more internal control over. This required a strategic business case explaining the value and a tactical roadmap to provide the vision and steps needed for building it out.
How We Engaged
We collaborated with key contacts throughout the content workstreams to understand the true internal working experience. We surveyed brand stakeholders to create real user journeys which lead to a deeper discovery of critical disfunction.
The user journeys helped built out new goal metrics and get clear on the content ecosystem model they needed. We then created a strategic business case explaining the value of hybrid content ecosystem model and a tactical roadmap with the vision and steps needed for building it out.
Business Results
We collaborated with key contacts throughout the content workstreams to understand the true internal working experience. We surveyed brand stakeholders to create real user journeys which lead to a deeper discovery of critical disfunction.
The user journeys helped built out new goal metrics and get clear on the content ecosystem model they needed. We then created a strategic business case explaining the value of hybrid content ecosystem model and a tactical roadmap with the vision and steps needed for building it out.
Where are You on Your DAM Journey?
Once we hear where the client is on their DAM journey, we will start to understand where they are on the benchmark maturity model.